For the 2024 BCoD Conference (Biologic Coordinators of Dermatology), we partnered with Opzelura to bring Trac Blazers to life—a hiking-inspired sub-identity supporting their On Trac patient access program, an area often perceived as dry and clinical. Designed to make patient access support feel approachable and exciting, the theme came to life through interactive booth experiences and bespoke digital and print materials.

Agency: TJP
Copy: Gina Concilio
Creative Direction: David Cimorosi
Type: OH no Type Co
My Role: Design, Art Direction

What I worked on:
Visual Identity
Exhibit Booth Design
Iconography
Photo Props
Signage