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MayBeMito is an unbranded awareness campaign designed to provide healthcare providers with education and resources on mitochondrial disease and genetic testing.

The primary objective of the site is to convey the importance of genetic testing to doctors, helping to guide patients towards effective treatment. We developed a horizontal scrolling website that features animated mitochondria falling from the ‘sky’ and a seamlessly connected pathway running throughout the site, evoking a sense of discovery. We utilized vibrant colors and a curious, conversational tone for the campaign's identity to pose the question: could it maybe be mito?

Agency: Fingerpaint
Creative Direction: Jaime Kent, Matt Livingstone
Copy and Naming: Justin Freese
Design + Art Direction: Melissa Sohmer

What I worked on:
Visual Identity
Website Design
Social Media
Web Banners