As the leading supplier of promotional apparel in North America, Alphabroder is renowned for its vast selection of fashion and sportswear brands, including Under Armour, Champion, Bella + Canvas, and American Apparel, just to name a few.

In my role of helping redefine Alphabroder as the go-to destination for fashion apparel, I led an international campaign from concept to execution. As the sole designer responsible for all of the launch creative, my job was to build a compelling visual story from the ground up. Knowing this campaign would be continuously evolved to reflect new seasons and trends, the name “Fashion Feed” seemed fitting. Despite tight budget constraints (we somehow produced the lookbook video for under $70), I utilized the power of public domain photography and found footage to create a cohesive world with each seasonal edit.

My Role:
Creative Direction, Design

S/S’19 Lookbook:
Videography, Wardrobe Styling, Post Production Melissa Sohmer
Model Jessica Justh
Music Total Giovanni 'Awake'

What I worked on:
Naming
Visual ID
Web Design
Email Campaign
Social Content
Print Ads
Digital Flyers
Video Content
Messaging