Safe-Stik is a small start-up brand launched in April of 2020. The product was made in response to the COVID-19 pandemic and handles pin pads, door handles, credit card machines, screens and more.
I had the opportunity to lead the brand strategy and identity across all core touch points that spanned from physical packaging to digital e-commerce website. We leaned into a limited color palette that complemented the physical product and conveyed feelings of cleanliness, while contrasting the serious nature of the product with lighthearted visuals and an approachable tone of voice.
My Role:
Creative Director, Designer
What I worked on:
Brand Identity
E-commerce Website
Packaging
Press Kit
Social Content
Photography
Brand Messaging