Hemgenix is the first and only FDA-approved treatment for hemophilia B. To illustrate the revolutionary treatment journey for prospective patients, our team created an animated and live-action video.

Mimicking the natural flow of blood, scene transitions were kept smooth, free-flowing, and immersive, helping viewers feel as if they were diving deeper and deeper into the journey. We utilized the established brand palette, enhancing its richness and vibrancy, while leveraging cel animation to add warmth and a human touch.

Agency: Fingerpaint
Live Action Director: Haley Geffen
Managing Director: Damijan Saccio
Animation: Co-ed Studios
Creative Director: Sam Stephens, Jaime Kent
Producer: Bailey Kindlon
Writer: Grace MaGee
Design + Art Direction: Melissa Sohmer

What I worked on:
Art Direction for:
+ Animation
+ Casting
+ Concept Development
+ Illustration
+ Sound Design
+ Storyboards