To help prime the market for the launch of a first-in-class knee osteoarthritis treatment, we created a market-shaping campaign and microsite to motivate and redefine doctors understanding of knee OA. The site is intended to help overthrow the status quo and limitations that this condition places on patients’ daily lives and prove that more is possible.

Agency: Fingerpaint
Creative Direction: Jaime Kent, Matt Livingstone
Copy: Justin Freese
Art Direction + Design: Melissa Sohmer

What I worked on:
Visual Identity
Website Design
Web Banners