Arietta.ai is a proprietary ai software company specializing in solutions for life sciences. We tackled Arietta.ai's need for a total brand overhaul, strategically analyzing the landscape to birth a new company name, brand strategy and positioning, and visual identity system.

Inspired by the harmonious nature of an orchestra, ‘Arietta’ takes its name from the word ‘aria’; a short lyrical composition. The logo derives its inspiration from the double-sharp symbol in musical notation—an element employed to meticulously adjust a note, elevating its pitch and generating a more resonant and acute sound. This mirrors the swift-paced AI propelling the life sciences industry to new heights. The dark-mode color palette and the developer interface-inspired type system seamlessly infuse sophistication into the brand's visual language, softening its inherent tech-driven nature. Arietta.ai not only emerges as a leader in AI for life sciences but also as an innovative orchestrator of progress.

Agency: TJP
Copy: Gina Concilio, Matt Livingstone
Animation: Todd Weber
Creative Direction: David Cimorosi
Type: Displaay, Co-Type
My Role: Design, Art Direction

What I worked on:
Visual Identity
Exhibit Booth Design
Iconography + Animated Icons
Website Animation Art Direction
Website Design + Development